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Friday, 23 July 2010

Sales prevention or sales enablement

Are you struggling to find ways to improve your margins, increase revenue, master forecasting, and advance your professional development?

You would think this applied to Sales Managers, but its part of an advertisement aimed at CFO's. Now how were margins, revenue and Forecasting improved in finance? The only way finance used to be able to improve these was by 'playing' with the numbers.

A 21st century Firm must engage Sales/Marketing and Finance. Financial modelling the deal, payment terms and cash collection are all ways the Finance can support Sales Activity. Finance resources should be customer-facing, invoices, rebates, receipts and credit notes are all customer 'touches'. Every contact should be a sales opportunity and part of account management.

WE all want the same thing, success. Good Cash flow from cash management, real Profits from Margin management through cost control, get the CFO and his people working with Sales.

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