We never KNOW what our Buyer is thinking or feeling.
Nor, do they KNOW our thoughts or feelings.
All we have is their behaviours, as they have our behaviours.
The sell/buy experience is in the external world of Activity and Behaviours,
which is what is said, and what is done.
[As well as what is NOT said, or NOT done]
It is notoriously unreliable to interpret a Buyer’s word or action
as a “window” into their interior world of Thoughts, Feelings or Motivations.
Nor, can our Buyer’s READ us.