7 ways to detect a Phoney Sales Trainer

 

1. Do they quote from well known courses? 

   But fail to grasp the Meaning of the Material, e.g. TAS or SPIN

   
   
   
   
   
   

2. Do they quote from self-appointed Gurus?

   Who come from the ‘self-help and actualization movement’
   e.g. Brian Tracy

   
   
   
   
   
   

3. Do they offer clichés like “feel, felt, found”
   or “people buy from people”

   dysfunctional sales skills which never worked.
   

   
   
   
   
   

4. Do they clip images from from expert blogs

   to give an air of pseudo-science and proof to their nonsense?

   
   
   
   
   
   

5. Do they confuse pseudo-science about Personality,

   Psychometrics or Emotions for Real Selling Skills?

   
   
   
   
   
   
   

6. Do they offer worthless Software Sales tools

   to help “Sell by Numbers?”
   

   
   
   
   
   
   

7. Final proof, when you read THEIR LinkedIn Profile
   did they spend 20 years in Marketing or

   does their “profile” suddenly begin 3 years ago?

   
   
   
   
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