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Wednesday, 9 April 2014

The internal and external world of selling, and buying


We never KNOW what our Buyer is thinking or feeling.



Nor, do they KNOW our thoughts or feelings.

All we have is their behaviours, as they have our behaviours.

The sell/buy experience is in the external world of Activity and Behaviours,
which is what is said, and what is done.
[As well as what is NOT said, or NOT done]

It is notoriously unreliable to interpret a Buyer’s word or action
as a “window” into their interior world of Thoughts, Feelings or Motivations.

Nor, can our Buyer’s READ us.

We are what we say and do.



That is the reality of the Sales world