Do they quote from well known courses?
But fail to grasp the Meaning of the Material, e.g. TAS or SPIN
Do they quote from self-appointed Gurus?
Who come from the ‘self-help and actualization movement’
e.g. Brian Tracy
Do they offer clichés like “feel, felt, found”
or “people buy from people”
dysfunctional sales skills which never worked.
Do they clip images from from expert blogs
to give an air of pseudo-science and proof to their nonsense?
Do they confuse pseudo-science about Personality,
Psychometrics or Emotions for Real Selling Skills?
Do they offer worthless Software Sales tools
to help “Sell by Numbers?”
Final proof, when you read THEIR LinkedIn Profile
did they spend 20 years in Marketing or
does their “profile” suddenly begin 3 years ago?